Esports projected to reach $696 Million in revenue in 2017.
Newzoo released today it's third edition of the annual report for e-sports. The report includes: the e-sports economy, and projections of trends, viewers, participants, and revenue streaming.
In 2017 according to Newzoo, the e-sports economy will grow to $696 million, a year-on-year growth of 41.3%. Brands are projected to spend $517 million, $155 million on advertising, $266 million on sponsorship, $116 million from publisher investments, and $95 million on advertising.
Peter Warren, CEO at Newzoo, states that,
"Esports is not only growing exponentially as a new independent business industry, it is also accelerating the convergence of various established industries. For brands, media, and entertainment companies, e-sports provides a chance to capitalize on the favorite pastime of digital natives and Millennials playing games and watching game content. With the arrival of live streams and events, gaming has entered broadcasters and media that can now apply their advertising business model to a market previously out of them."
To read the full Newzoo article click on the link below.